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Matt Soczywko
(so-CHIV-ko)
PROCESS
I create work end-to-end, from brief to final edit.
I create or update a client brief; using my own template. I work through layer by layer, with each layer informing the next, ultimately informing and zeroing in on the potential treatments.
From here, either alone or with collaborators, I develop alternative starting treatments, which turn into the eventual plan.
This process take into account everything from the brand context, to the core language, to casting decisions, to the rollout of the whole integrated campaign; how the work lives on different platforms, and delivered step-by-step or all at once.
I assemble a team for the job, and get to work. I can pull together a team of experienced collaborators, from DOPs, graphic designers to steadicam operators depending on the scale of the job.
The end films operate as part of wider campaigns that live across multiple channels, which I put together: